Download pdf marketing 4.0: moving from traditional to digital

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4 Marketing in the Digital Economy 43 Moving from Traditional to Digital Marketing 47 Integrating Traditional and Digital Marketing 52 Summary: Redefining Marketing in the Digital Economy 53 Part II NEW FRAMEWORKS FOR MARKETING IN THE DIGITAL ECONOMY 5 The New Customer Path 57 Understanding How People Buy: From Four A’s to Five A’s DOWNLOAD PDF Marketing Moving from Traditional to Digital by by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan This DOWNLOAD PDF Marketing Moving from Traditional to Digital book is. Hermawan Kartajaya Philip Kotler Den Huan Hooi, " Marketing Moving From Traditional To Digital," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 4, pages , World Scientific Publishing Co. Pte. Ltd.. Download Restriction: Ebook Access is only.