App downloads are conversion that are tracked

 · When someone downloads your app from Google Play after interacting with your ad, it will count as a conversion. In-App Purchases – This option lets you track in-app purchases in your Android app using Android in-app billing. When someone makes a purchase in your app after interacting with your ad, it will count as a conversion. Let’s say, in your case, you want to track the app install. Reviews: 1.  · Basically this measures how many people install an app after landing on your app store page. It’s measured by dividing the number of app downloads by the number of app page views or impressions, and expressing it as a percentage. Below are just a few app categories and their average conversion rates from November There are a couple of different ways to track this: Downloads from Google Play: For Android apps, you can track when someone who clicked your ad downloads your app from the Google Play store.

It's important to track the funnel conversion rate for an app and engage with users where there is a drop-off. Here is an example of the typical user flow for an e-commerce app: Check out the funnel points where users are dropping, analyze reasons for the drop-off, and make improvements in that step in order to increase your conversions. Google Ads is able to track downloads of Android app through the Google Play store, and, to a limited degree, iOS apps through the Apple App Store. (Click to enlarge.) NOTE: iOS app tracking is not available for Google Search or Google Display Network campaigns -- only for the ads that are served in mobile apps through the Display Network. The iOS App Store launched in with apps. Today, million different apps are available for users to download. Android users have even more from which to choose, with million available through the Google Play Store. These apps have come to play a huge role in the way we live our lives today. Through them, we can access pretty much the entire Western canon of music (and much.

In App Analytics, this is measured as the ratio of Total Downloads to Unique Impressions. A Unique Impression is counted when a customer views your app on the Today, Games, Apps, or Search tabs on the App Store, or on your product page. For example, if your app has Unique Impressions and 50 Total Downloads, your conversion rate is 50%. Most often the metric you’ll be analyzing is an app download, in-app purchase (or in-app action), or the first time the app is opened (known as a “first open”). Before setting up conversion tracking for your app, you need to determine which of these metrics you would like to track. Once you’ve done that, here are your options. There are a couple of different ways to track this: Downloads from Google Play: For Android apps, you can track when someone who clicked your ad downloads your app from the Google Play store.